Web Analytics
Our recommended lead-management system, Salesforce, has many analytic and reporting tools that will enable you to evaluate the performance of your sales team. In addition to the reporting tools in Salesforce, we recommend using Omniture or Google Analytics to analyze your visitors' behavior on your website. Omniture is expensive, and Google Analytics is free. Unless you have a huge complicated site, Google Analytics is more than sufficient for helping to decide how to better optimize your landing pages so that you get more business for less money.